Client
Fabio Monti is a premium leather clothing distributor working with both retail customers and small resale businesses.
Challenge
Creating Broad Appeal
Designing a modern website that resonates with a diverse audience.
Enhancing User Interaction
Building an intuitive experience to showcase premium leather products and engage customers effectively.
Establishing Trust and Reliability
Crafting a design that meets the expectations of both tech-savvy users and those seeking simple, reliable navigation.
From Exploration to Final Design
We have passed through various steps from exploring to creating the final design that would make users test and enhance the final version.
Solution
Building a Website Based on AIDA Model
AIDA is a marketing model that breaks customer interaction into Attention, Interest, Desire, and Action. Companies use the model for effective marketing campaigns to track consumer journey from Awareness to Conversion.
UX/UI Design
The landing page structure includes the following sections: Main Screen, New Collections, Categories, About the Factory, Have a Question, Our Showroom, Instagram, FAQ, and a Contact Form.
Emphasis on the Product with Added Visuals via Headings
The website design incorporates contemporary fonts that not only enhance readability but also complement the clothing theme, creating a cohesive and stylish visual experience.
The UI and UX Design are Crafted for an Intuitive, User-Friendly Experience
The clean, structured layout allows for easy navigation, while the visual elements are strategically placed to highlight key products. Every interaction is designed to enhance engagement, making the shopping journey seamless and enjoyable for the user.
Results
✔ More website visitors
The interface design has significantly increased website traffic, attracting a wider audience. The improved user experience encourages more potential visitors to engage with the site, boosting overall interaction.
✔ Higher sales volume
The interface design has driven higher engagement by making it easier for visitors to interact with the call-to-action to get the catalog. The enhanced experience encourages more users to take this step, increasing overall interest and potential lead generation.
